“Zowie! What a fantastic tool. Thanks, Michelle!” - Debra Scoresby Palmer
“This tool is awesome! Looking at my old email subject lines vs. my new ones… I want to open up my own emails even more now!” - Steve Andrews
“The increased traffic I get from my titles links and now is insane! I never imagined that it just came down to the words I was choosing to use” - Trevor Langston
“This is so cool. I’m loving how simple this is to use. Thanks Michelle.” - Sara Beth Duggan
“I’ve really enjoying playing with this tool… so fun! Maybe too fun?” - Peggy Lee Hanson
“My click-through rates are THROUGH THE ROOF since using this tool! People are just magically connecting to the words I use now.” - Allen Holt
“I wish I would have had a tool like this when I was first getting started online. I would have made 3 or 4 times as much as I have up till now!!!” - Vitally Rangpar
How many times have you sat staring at your computer screen thinking “What am I missing – why aren’t
more people finding me online and joining my list, excited about what I have to offer?”
Been there. Here’s the secret...
Your “hook-line.”
A hook-line” is the very first piece of messaging that someone sees or hears from you. It’s things
like, your blog post titles; your email subject lines; or your headlines. If
your “’hook-line” doesn’t grab attention, the rest of your message or content is basically invisible.
That’s the exact opposite of what you want, right?
When you plug into my HookLine Dynamic® you instantly get noticed and increase your
traffic. That’ll help you grow your community by leaps and bounds – kind of like a
sugar-crazed 2-year old boy bouncing off the living room furniture after Uncle George (yes that’s a
real person) “accidentally” gives him 2 liters of Mt. Dew (followed by 11 of Grandma’s home-baked
peanut butter blossom cookies!)
What Makes HookLine Dynamic® Such a “Must Have”?
If you’re anything like me, you weren’t born with a mutant-savant “word” brain, like one of those
“natural born” writing geniuses. Instant connections, and an inborn understanding of word
strength probably don’t happen on autopliot inside your head.
Well, that’s exactly why I created HookLine Dynamic®. It scans your hook-line using a
unique
algorithm based on a human-tested word database of over 34,000 words. Every word in the database
has
been scored by REAL people for how they feel about them. What that means for is, you’ll quickly
create better andmore magnetic blog post titles, subject lines and
headlines.
So, with HookLine Dynamic®, it’s 34,000+ tested words that ultimately translate into just two
words:
TA + DA!
...and you’re off to the races, complete with the exact right words your audience wants and
needs
to hear from you.
No More “Nail-Biting” (Know Your Hook-Line’s Fate)
If you talk to just about anyone who’s ever built a successful business Online, especially
someone
who’s grown a large community, they’ll all tell you the same thing. One of the hardest things to
do
is to get out of your own head and into your audience’s. You might like a certain word,
phrase or tone, but up till today, you’ve had to guess at how other people will feel about it.
HookLine Dynamic® puts an end to that once and for all.
You just type in your “line” and it offers you suggestions - showing you which words your
audience
will be excited about; feel empowered by; and have a strong emotional response to. From there,
you’ll be able to easily swap the words around to create a hook-line that’s pretty
much guaranteed to grab-attention!
Now imagine how great it’ll feel to share that message across your social network, without
worrying
how people will feel bout it. No “wondering” if they’ll click through to the rest of your
message
or valuable content.
So from here on out, the only reason you’ll be “biting your nails” is because you had a little
too
much caffeine… ;)
WARNING: Not for the Faint of “Fun”!
Look, I know business is supposed to be all “serious”. And I know “tools”, “numbers” and
“analysis”
are supposed to give us migraines, requiring Starbucks, Excedrin and a massage.
(Mmmmm... Massage.)
Look, “tools”, “numbers” and “analysis” are only part of business. The rest is that “thing” you
love to do. And when you have a chance to do whatever it is you’re here to do, it should
NOT
cause you to curl up into the fetal position.
THAT is why I invented HookLine Dynamic®. I believe that writing great headlines, subject
lines
and blog post titles that magnetically draw your audience to you doesn’t have be painful
or
confusing. So plug in, kick off our shoes, relax, and have some FUN creating
irresitable hook-lines that’ll get you and your message instantly noticed.
After that, in the extra time you’ve got (while your new, improved hook-lines go to work helping
change your fortune on the interwebs) you can grab the Starbucks and a massage... skip the
Excedrin!
Welcome to “Everlasting Hook-Line Dropper”!
Answer a Few Simple Questions and Get Unlimited REAL Hook-Line Ideas
STEP #1 (of 5):
Define the "Audience" for This Hook-Line
OK...Let's "begin at the beginning", as they say. One of the best ways to make your hook-line
completely irresistible is to speak directly to your particular "Audience". That means a specific
group, organization, gender, social segment or type of people.
Fill in the blank below to set the “audience” for this hook-line:
Here are some examples:
"Bloggers"
"Internet Marketers"
"Married Couples"
"Entrepreneurs"
"Baseball Card Collectors"
"Retired Veterans"
STEP #2 (of 5):
Define the "Motivator" for This Hook-Line
Now that your "audience" is clear, the most important thing to establish about any hook-line, is the type of "motivator" you want to use. There are 2 kinds of motivators, "carrots" and "sticks". It's pretty self-explnantory. You just have to decide, based on your audience, what will "hook" their attention most, a "benefit" they'll receive for continuing on past the hook-line, or "consequence" they'll avoid.
Select your "motivator" below: "Carrot" (Benefit) or "Stick" (Consequence).
My audience of is most likely to have their attention "hooked" by a...
STEP #3 (of 5):
Define Your "Topic"
Let's get clear on your "topic". IMPORTANT NOTE: Feel free to make it very specific in a certain topic area. So, if your overall topic is, let's say "blogging", you could be very specific and put "content creation" in the blank below.
Fill in the blank below to set the “topic” for this hook-line:
Here are some examples:
"Gaming"
"Healthy Eating"
"Raising Conversion Rates"
"Anti-snoring Gadgets"
“Running an E-business"
"Spirulina"
.
STEP #4 (of 5):
Define Your Hook-Line’s "Action"
Now, since you went with the "carrot" style hook-line, let's get clear on what exactly a "carrot" is. A "carrot" is
the "benefit" people will have if they take a certain "action" related to your "topic". Defining that "action" is
the purpose of this step in the process.
Fill in the blank below with the that action will lead to the benefit ("carrot").
Examples (NOTE: Open with a Verb):
"Eat This Newly Discovered Food"
"Avoid Red Vegatables"
"Use This New System in Their Business"
"Check Out This Game-Changing Device"
"Follow The "Trump" Method"
"Use Spirulina Every Morning"
.
STEP #4 (of 5):
Define Your Hook-Line’s "Action"
Now, since you went with the "stick" style hook-line, let's get clear on what exactly a "stick" is. A "stick" is the "consequence" people will experience if they take a certain "action" related to your "topic". Defining what that "acition" is, is the purpose of this step in the process.
Complete the sentence below to generate the "action" you want to warn people against taking in this hook-line..
Examples (NOTE: Open with a Verb):
"Eat This Poisonous Food"
"Eat All Their vegatables"
"Use Shady Search Engine Tactics"
"Buy Usless Anti-snoring Gadgets"
"Rely On "Hope Marketing""
"Drink Their Morning Coffee"
.
STEP #5 (of 5):
Set Your Hook-Line's "Benefit”
Here's where we define the "carrot", or "benefit" of your hook-line. This is the perceived "benefit" of whatever lives on the other side of your hook-line. It’s what gets people to take notice. The more clearly desirable the benefit, the more attention the hook-line will grab.
Fill in the blank below with the that action will lead to the benefit ("carrot").
Examples (NOTE: Open with a Verb):
"Triple Their Usual Scores"
"Lose Weight"
"Increase Their Traffic"
"Stop Snoring"
"Become a Millionaire"
"Decrease Their Chances of Diabetes"
.
STEP #5 (of 5):
Set Your Hook-Line's "Consequence"
Great, now let's talk about the undesirable consequence people are likely to experience if they don't list to you and "".
Fill in the blank below to develop the "consequence" that will make people pay attention to your soon-to-be irresistable hook-line...
Examples (NOTE: Open with a Verb):
"End Up Dead"
"Put on Weight"
"End up in The Search Engine "Basement""
"Waste Their Time and Money"
"Wind up Filing Bankruptcy"
"Be 3 Times as Likely to Get Diabetes"
.
BONUS LEVEL 1 (Step 1 of 2)
Set Your Hook-Line's Excusing "Condition"
OK, let's take it up a notch and have you fill in a couple more important blanks. A lot of times people have some sort of excusing "condition" in their head. It's the thing that somehow allows them to dismiss your hook-line. But we're not gonna let that happen!
Fill in the blank below to add a "condition" that many have, which they believe excuses them from to the idea that they will ...
Hint: Start the excuse with “I”, “I’m”, or “my”
"I Don't Have a Lot of Money"
"I'm on Depression Medication"
"I am New to Online Business"
"I'm a Life-long Snorer"
"My Yearly Income is Less Than $20K"
"I am as Healthy as a Horse"
.
BONUS LEVEL 2 (Step 2 of 2)
Set Your Hook-Line's Excusing "Authority Source"
An Authority Source is someone people will want to hear from or about in a way that's related to your particular "topic"
Answer the question below to leverage the power of an "authority source" in your hook-line, now.
Examples
"The US Congress"
"Over 283,000 Websites"
"Edward Snowden"
"General Assembly"
"Russel Brunson & Andy Jenkins"
"14 Nutritionists"
BONUS LEVEL 3 (Step 1 of 2)
Establish a "Celebrity" Reference
Now you're to the "advanced" level of hook-lines. Here's where the hooks get edgy. One of the most effective "high-end" hook-lines is the "celebrity mention" headline. This type of hook-line levereages a high profile celebrity figure in whatever space you're in. It can be an individual, a duo or a group, but no matter what it is, the very best type of celebrity to leverage is someone that is in some way related to your topic.
Choose a popular celebrity figure that's related to or who's liked by . Fill in the blank below to add a CELEBRITY figure to your hook-lines.
Examples
"John Cena"
"The Harry Potter Characters"
"Adele"
"Russle Brunson"
"Stephen Hawking"
"One Direction"
BONUS LEVEL 4 (Step 2 of 2)
Set Your Hook-Line's "Celebrity Belief"
There's a type of headline that multiplies the "celebrity" mention headline. It's called the CELEBRITY predicition. It's included in this tool, even though it's a little "eclectic", because it so effective at hooking attention. When you not only mention a celebrity in your topic area, but also talk about a belief or prediction of theirs, you really can get people to pay attention.
Go ahead and use the space below to enter a prediction or a belief from . It should preferably be realted to , or even better yet, something that said about how people will if they .
Examples
"Stone Cold’s Seturn is "Imminent""
"You Should Join Them at Hogwarts"
"Smoking Helped Her Sing"
"Doing a Webinar a Week for Your Business is Still a Must"
"Humans Have Less Than 1,000 Years"
"Our Dolls Are Authentic"
.
OK, All Set!
Click the Button Below to Get Unlimited REAL Hook-Line Ideas
(Double-Click the Hook-Line You’d Like to Load Into the HookLine Dynamic® App)
Which type of “hook-line” are you currently scanning?
BLOG POST
TITLE
EMAIL
SUBJECT LINE
SALES FUNNEL
HEADLINE
FACEBOOK
AD-LINE
(Click an icon above to let the system know and get the most accurate results)
Create Brain-Grabbing hook-lines Now
Get your own FREE HookLine Dynamic full-access account.
You'll get access to detailed, custom reports for each of your hook-lines, to see how you can improve.
BONUS GIFT: You'll also get access to my "Content to Traffic to Sales Playbook". This FREE
VIDEO SERIES shows you how to go from CONTENT, to getting TRAFFIC, to making SALES. It's the stuff I
wish someone would have told me before before I made the mistakes I made creating a successful online
business.
The HookLine Dynamic App is part of the Lingo Dynamics Tool Suite.
For more details about the research and methodology behind this tool, please visit “How it Works” or click here to create your own free basic account. You’ll get access to custom reports for each of your hook-lines.
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How it Works Page
Curious, are we? Well, read on…
While I won’t give away exactly how it works (hey, it’s a trade secret, okay?)... I will share that the HookLine Dynamic App is based on a unique, proprietary formula that takes into consideration research on the feelings words evoke, expressiveness, readability, virality, and much more.
The research behind it it based on thousands of people’s responses. The team behind the tool and methodology continues to research, survey and gather additional data.
Bottom line: the real answer to “How does it work?” is simple. Try it out. Test the headlines, and see what results you get. I challenge you to give it a chance, and you’ll be a believer, too.
