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“Zowie! What a fantastic tool. Thanks, Michelle!” - Debra Scoresby Palmer

“This tool is awesome! Looking at my old email subject lines vs. my new ones… I want to open up my own emails even more now!” - Steve Andrews

“The increased traffic I get from my titles links and now is insane! I never imagined that it just came down to the words I was choosing to use” - Trevor Langston

“This is so cool. I’m loving how simple this is to use. Thanks Michelle.” - Sara Beth Duggan

“I’ve really enjoying playing with this tool… so fun! Maybe too fun?” - Peggy Lee Hanson

“My click-through rates are THROUGH THE ROOF since using this tool! People are just magically connecting to the words I use now.” - Allen Holt

“I wish I would have had a tool like this when I was first getting started online. I would have made 3 or 4 times as much as I have up till now!!!” - Vitally Rangpar

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What Exactly Is Your “Hook-Line”?

How many times have you sat staring at your computer screen thinking “What am I missing – why aren’t more people finding me online and joining my list, excited about what I have to offer?”

Been there. Here’s the secret...

Your “hook-line.”

A hook-line” is the very first piece of messaging that someone sees or hears from you. It’s things like, your blog post titles; your email subject lines; or your headlines. If your “’hook-line” doesn’t grab attention, the rest of your message or content is basically invisible. That’s the exact opposite of what you want, right?

When you plug into my HookLine Dynamic® you instantly get noticed and increase your traffic. That’ll help you grow your community by leaps and bounds – kind of like a sugar-crazed 2-year old boy bouncing off the living room furniture after Uncle George (yes that’s a real person) “accidentally” gives him 2 liters of Mt. Dew (followed by 11 of Grandma’s home-baked peanut butter blossom cookies!)

What Makes HookLine Dynamic® Such a “Must Have”?

If you’re anything like me, you weren’t born with a mutant-savant “word” brain, like one of those “natural born” writing geniuses. Instant connections, and an inborn understanding of word strength probably don’t happen on autopliot inside your head.

Well, that’s exactly why I created HookLine Dynamic®. It scans your hook-line using a unique algorithm based on a human-tested word database of over 34,000 words. Every word in the database has been scored by REAL people for how they feel about them. What that means for is, you’ll quickly create better and more magnetic blog post titles, subject lines and headlines.

So, with HookLine Dynamic®, it’s 34,000+ tested words that ultimately translate into just two words:

TA + DA!

...and you’re off to the races, complete with the exact right words your audience wants and needs to hear from you.

No More “Nail-Biting” (Know Your Hook-Line’s Fate)

If you talk to just about anyone who’s ever built a successful business Online, especially someone who’s grown a large community, they’ll all tell you the same thing. One of the hardest things to do is to get out of your own head and into your audience’s. You might like a certain word, phrase or tone, but up till today, you’ve had to guess at how other people will feel about it.

HookLine Dynamic® puts an end to that once and for all.

You just type in your “line” and it offers you suggestions - showing you which words your audience will be excited about; feel empowered by; and have a strong emotional response to. From there, you’ll be able to easily swap the words around to create a hook-line that’s pretty much guaranteed to grab-attention!

Now imagine how great it’ll feel to share that message across your social network, without worrying how people will feel bout it. No “wondering” if they’ll click through to the rest of your message or valuable content.

So from here on out, the only reason you’ll be “biting your nails” is because you had a little too much caffeine… ;)

WARNING: Not for the Faint of “Fun”!

Look, I know business is supposed to be all “serious”. And I know “tools”, “numbers” and “analysis” are supposed to give us migraines, requiring Starbucks, Excedrin and a massage.

(Mmmmm... Massage.)

Look, “tools”, “numbers” and “analysis” are only part of business. The rest is that “thing” you love to do. And when you have a chance to do whatever it is you’re here to do, it should NOT cause you to curl up into the fetal position.

THAT is why I invented HookLine Dynamic®. I believe that writing great headlines, subject lines and blog post titles that magnetically draw your audience to you doesn’t have be painful or confusing. So plug in, kick off our shoes, relax, and have some FUN creating irresitable hook-lines that’ll get you and your message instantly noticed.

After that, in the extra time you’ve got (while your new, improved hook-lines go to work helping change your fortune on the interwebs) you can grab the Starbucks and a massage... skip the Excedrin!